in my opinion I think that the music video that we created would fall under two of the four sections from McQuail and Katz theory that are; diversion and identity. Our video would fall under identity because we have gone for the rock band effect with all of the characters clothing and attitude so this is portrayed around what pre-existing rock bands already exist, our video also has a fast editing pace matching the beats to the song and this is also seen as being rock. Next our music video fits in with the diversion part of their theory and an example of this would be; the speed of all of the editing within the video as this improves the excitement that the audience feels.
(example of how to start) by the use of McQuail + Katz theory and my media text...
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