why scott pilgrim vs the world failed at the box office

Scott Pilgrim vs the world failed at the box office and this was because of the nature and intertextuality that is in the film. Scott Pilgrim is aimed at a the nerdy teenaged being, but there is a problem with the target audience of this film as most of the references are too old for most of the aimed audience to know what it is and an example of this would be Seinfeld (this was an American hit comedy TV series), but it was cancelled and removed off of the air before the target audience for the film was even born and this means that the audience to understand this intertextuality would have to be 20 – 30 years of age and this is not the target audience for the film. Another reason for why Scott Pilgrim flopped in the box office is because people have a special hate for the actor who plays Scott and he is Michael Cera, people hate Michael because he plays the same character in all of the films that he has starred in and there is no difference in Scott Pilgrim vs the world. Then the film does not have a clear story line as it is basically Scott plays in band, finds a girl he likes and then has to kill 7 evil ex’s and all of the evil ex’s have ridiculous weaknesses such as being a super vegan and Scott gives him a bottle of cow’s milk to kill him, this storyline is not clear to anyone in the audience as it seems to be random and stupidly pointless. In the film there are too many references to other existing media, this is clear as there is even a pee bar when Scott goes to the toilet, also the super vegan is a reference to the animated TV series called Dragon Ball Z and in all of the fights there are speed lines used in all animated TV series. Most of the audience is put off of the film because of the geeky stereotype that has grown on the reputation of this film and this means that everyone who is not a geek thinks that the storyline is all about geeks / nerds playing card games, world of war craft in a dark sweaty basement, but the storyline of the film is not about that at all it is about 20-ish year old douche bags performing songs and Scott is trying to decide what girl to sleep with and he is planning all of his spare time working out what evil ex he will be killing next.

Scott Pilgrim vs the world flopped at the box office because of there being such a narrow / specific target audience that does not exist as the target audience does not understand any of the intertextualities because they are too young to understand the references.